Sponsor needs age-gating or Meta approval
What happens on Facebook depends on the details of this rule.
Last verified
What triggers it
Branded content for alcohol, subscription services, credit/loans/insurance, cosmetic procedures or weight loss, or contraception without the required age (18+, alcohol 21+ in the US) and country restrictions; or for dating, real-money gambling, pharmacies, prescription drugs, crypto or addiction treatment without the partner's written Meta authorization.
What Facebook says
“Some sensitive content can only be promoted with restrictions, such as restricting who can see the post based on age or geographical location.”
We last checked this against Facebook's page on .
How to fix it
Set the required age and country restrictions before posting, and confirm the brand has Meta's written authorization where needed.
Can FYProof spot it?
A full check of your video looks for it in what's shown, what's said, the words on screen and the caption. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: not for this rule
The same rule on Instagram
Related Facebook rules
Platforms change their rules often. This page sums up what Facebook publishes; it isn't legal advice.