Sponsor in a banned branded-content category
What happens on Facebook depends on the details of this rule.
Last verified
What triggers it
Branded content promoting illegal products, tobacco or vapes, drugs, unsafe supplements, weapons/ammo/fireworks, adult products (except family planning), payday loans or bail bonds, MLM, ICOs/binary options/CFDs, state lotteries, or exploiting political or social issues; posts by elected officials, candidates, parties or political committees (US exception for authorized partners).
What Facebook says
“Certain goods, services, or brands may not be promoted with branded content.”
We last checked this against Facebook's page on .
How to fix it
Do not accept or post sponsorships in these categories on Meta apps.
Can FYProof spot it?
A full check of your video looks for it in what's shown, what's said, the words on screen and the caption. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: not for this rule
The same rule on Instagram
Related Facebook rules
Platforms change their rules often. This page sums up what Facebook publishes; it isn't legal advice.