Myth or Rule?
“Snapchat Spotlight doesn't care about black bars or sideways video.”
MythLetterboxed, blurry or wrongly oriented video is on Snapchat's list of content that isn't eligible for Spotlight recommendations. Shoot or crop to full-screen vertical.
“This includes content with blurry, low-resolution, or pixelated imagery; incorrect orientation; unoriginal or poorly reformatted content; letterboxed videos; or missing audio.”Read it on values.snap.com (opens in a new tab)
The rules behind it
- Blurry, pixelated or badly reformatted video · Snapchat
- Letterboxed video (black or blurred bars) · Snapchat
Free caption check
Is my caption at risk?
Paste the caption and hashtags you plan to post. We check the words against each platform's published rules in a second. Nothing you type is saved.