Paid political promotion is blocked in the EU

YouTube may block the video in some places.

Blocked in some regionsHow serious: Worth fixingYouTubePolitics and elections

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What triggers it

A video that contains paid political promotion that counts as 'political advertising' under the EU Political Advertising Regulation 2024/900.

What YouTube says

“Starting on October 10, 2025, creators must disclose if a video contains an EU political paid promotion, which will result in that video being unavailable to EU users.”
YouTube policy updates
Official source: support.google.com/youtube/answer/10008196

How to fix it

Disclose it in Studio and accept that EU viewers won't see it, or remove the paid political segment.

Good to know

Look for sponsorship by a party, candidate, campaign or political group, or paid messaging about an election, referendum or legislation, combined with an EU audience.

Can FYProof spot it?

A full check of your video looks for it in what's said, the words on screen and the caption. What a check finds is an estimate, not a guarantee.

  • Video: not for this rule
  • Speech: looked at for this rule
  • On-screen text: looked at for this rule
  • Caption: looked at for this rule
  • Hashtags: not for this rule

Compare this rule across platforms

Platforms change their rules often. This page sums up what YouTube publishes; it isn't legal advice.

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