Ambiguous demeaning jokes or dog whistles
Snapchat may leave the video out of recommendations, so fewer people see it.
Last verified
What triggers it
Content that is ambiguously demeaning to a protected group, or may be a coded 'dog whistle' for discriminatory beliefs.
What Snapchat says
“If it is unclear whether content is intended as a “dog whistle” for discriminatory beliefs, we err on the side of not promoting such content.”
We last checked this against Snapchat's page on .
How to fix it
Cut jokes or symbols that play on stereotypes about a group.
Good to know
Stereotype jokes, coded numbers or emoji (e.g. 88, triple parentheses), 'just asking questions' about a group. The protected list here also includes socio-economic status and weight.
Can FYProof spot it?
A full check of your video looks for it in what's shown, what's said, the words on screen, the caption and the hashtags. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: looked at for this rule
Related Snapchat rules
Platforms change their rules often. This page sums up what Snapchat publishes; it isn't legal advice.