Paid or gifted endorsement without disclosure

LinkedIn may expect a label or a disclosure on the video.

Needs a disclosure labelHow serious: Worth fixingLinkedInSponsored posts and ads

Last verified

What triggers it

Endorsing a product, service or person in exchange for money, free products or services, or a personal or family relationship, without a clear and conspicuous notice.

What LinkedIn says

“Do not share content or endorse someone or something in exchange for personal benefit (including personal or family relationships, monetary payment, free products or services, or other value), unless you have included a clear and...”
LinkedIn Professional Community Policies
Official source: linkedin.com/legal/professional-community-policies

We last checked this against LinkedIn's page on .

How to fix it

Say clearly at the start and in the post text that it is sponsored, gifted or that you have a personal connection.

Good to know

Brand mentions with discount codes or affiliate links, 'my partner's company', gifted tools. Check for '#ad', 'sponsored', 'paid partnership' or a spoken disclosure.

Can FYProof spot it?

A full check of your video looks for it in what's said, the words on screen and the caption. What a check finds is an estimate, not a guarantee.

  • Video: not for this rule
  • Speech: looked at for this rule
  • On-screen text: looked at for this rule
  • Caption: looked at for this rule
  • Hashtags: not for this rule

The free caption check below looks for wording linked to this rule in a caption and hashtags.

Free caption check

Is my caption at risk?

Paste the caption and hashtags you plan to post. We check the words against each platform's published rules in a second. Nothing you type is saved.

0 of 2,200 characters

Where will you post it?

Platforms change their rules often. This page sums up what LinkedIn publishes; it isn't legal advice.

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