Watermark from another app

Instagram may leave the video out of recommendations, so fewer people see it.

Not recommendedHow serious: Worth fixingInstagramOther apps' watermarks

About to post? A full check of your video looks for this in what's shown and the words on screen, with a plain fix.

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What triggers it

A visible watermark or logo from another app (e.g. TikTok, CapCut template, other platforms' usernames) on a Reel.

What Instagram says

“low-resolution or watermarked reels”
Instagram Ranking Explained
Official source: about.instagram.com/blog/announcements/instagram-ranking-explained

How to fix it

Re-export from the original project without the watermark, or crop or cover it. Do not download from TikTok to repost.

Good to know

Check corners and the end card for bouncing TikTok logos and @handles, CapCut template marks, and other app badges. Instagram's head said in 2024 that a creator's own logo is fine (credible reporting).

Can FYProof spot it?

A full check of your video looks for it in what's shown and the words on screen. What a check finds is an estimate, not a guarantee.

  • Video: looked at for this rule
  • Speech: not for this rule
  • On-screen text: looked at for this rule
  • Caption: not for this rule
  • Hashtags: not for this rule

Compare this rule across platforms

Platforms change their rules often. This page sums up what Instagram publishes; it isn't legal advice.

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