Ad-style inserts in a sponsored video
What happens on Instagram depends on the details of this rule.
How serious: MinorInstagramSponsored posts and ads
Last verified
What triggers it
A branded content video containing pre-, mid- or post-roll ads, banner ads, a title card in the first 3 seconds, or interstitial cards that stay on screen longer than 3 consecutive seconds.
What Instagram says
“Don't include title cards within a video's first three seconds.”
We last checked this against Instagram's page on .
How to fix it
Open with content, not a sponsor card; keep any sponsor cards to 3 seconds or less.
Good to know
Check the first 3 seconds for a sponsor logo or title card, and time any mid or end cards.
Can FYProof spot it?
A full check of your video looks for it in what's shown and the words on screen. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: not for this rule
- On-screen text: looked at for this rule
- Caption: not for this rule
- Hashtags: not for this rule
The same rule on Facebook
Related Instagram rules
Platforms change their rules often. This page sums up what Instagram publishes; it isn't legal advice.