Third-party clip with only minor edits

Facebook may show the video to fewer people.

Reduced reachHow serious: Worth fixingFacebookReposted or unoriginal videos

Last verified

What triggers it

Posting someone else's video or photo with only minor changes: borders, logos or watermarks, a caption or title, background music, speed change, subtitles, describing what happens, watch-along or facial-expression reactions, basic compilations of clips, or an added intro/outro.

What Facebook says

“Third-party content that is posted without substantial changes is considered unoriginal and will receive reduced distribution.”
Original Content Guidelines on Facebook
Official source: facebook.com/business/help/262834734651607

We last checked this against Facebook's page on .

How to fix it

Make your own commentary, analysis or story the focus, or post footage you filmed.

Good to know

Meaningful enhancements that DO count: your own on-screen presence as the focus plus new information, commentary or storyline; third-party clips interspersed in your own footage to support your critique; photo memes with text adding at least two new pieces of information.

Can FYProof spot it?

A full check of your video looks for it in what's shown, what's said and the words on screen. What a check finds is an estimate, not a guarantee.

  • Video: looked at for this rule
  • Speech: looked at for this rule
  • On-screen text: looked at for this rule
  • Caption: not for this rule
  • Hashtags: not for this rule

It doesn't recognize songs or match clips against copyright catalogs, so it can't tell whether you have the rights to them.

Platforms change their rules often. This page sums up what Facebook publishes; it isn't legal advice.

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