Myth or Rule?

“‘Like and follow to unlock the freebie’ is fine on Instagram.”

Myth

Meta's spam rules don't allow it: making people like, share or follow to get exclusive content is on the list, and posts that do it can come down. Give the freebie away without the gate.

What Instagram says

“Requiring users to engage (in the form of likes, shares, follows, or any other public-facing form of engagement) to gain access to specific, exclusive content.”
Read it on transparency.meta.com (opens in a new tab)

The rules behind it

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