Promoting tobacco or vaping

The video may not earn money on YouTube.

DemonetizationHow serious: Worth fixingYouTubeDrugs, alcohol and tobacco

Last verified

What triggers it

Promoting tobacco, vapes, e-cigarettes, rolling papers or herbal cigarettes, helping sell them, minors vaping, or drinking vape juice. Vape reviews get limited ads.

What YouTube says

“Promoting products designed to simulate tobacco smoking”
YouTube, Advertiser-friendly content guidelines
Official source: support.google.com/youtube/answer/6162278

We last checked this against YouTube's page on .

How to fix it

Remove tobacco or vape sponsorships and on-camera vaping that isn't needed.

Good to know

Look for vape brands, smoke tricks and sponsor codes. Incidental smoking in a scene is less risky than promotion.

Can FYProof spot it?

A full check of your video looks for it in what's shown, what's said and the caption. What a check finds is an estimate, not a guarantee.

  • Video: looked at for this rule
  • Speech: looked at for this rule
  • On-screen text: not for this rule
  • Caption: looked at for this rule
  • Hashtags: not for this rule

Platforms change their rules often. This page sums up what YouTube publishes; it isn't legal advice.

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